In Part 2 of the Aesthetic Mindset Shift, Jamie Thayer is joined by her friend and Glow Laser Aesthetics business partner, Dr. Stephanie Wautier, for a candid conversation about what really changes when a chiropractor, wellness provider, or established clinician moves into aesthetics.
Because the person walking into your chiropractic office and the person walking into your aesthetic practice may be the exact same human being, but they are often making two very different buying decisions.
Jamie and Stephanie talk about the expectations surrounding insurance versus discretionary spending, why clinical excellence alone does not automatically create demand, and why the mindset, marketing, and systems that built one successful business may not be the same ones that build the next.
They also look at the strengths healthcare providers should absolutely bring with them: trust, compassion, education, emotional intelligence, community relationships, and the ability to make people feel genuinely cared for.
The goal is not to throw away what got you here.
It is to decide what deserves to come with you and what needs to evolve.
This week's exercise is simple:
Draw a line down the middle of a page.
On one side, write KEEP.
On the other, write EVOLVE.
Under KEEP, identify the strengths, values, systems, and relationships that deserve to come with you.
Under EVOLVE, identify the one thing that may need to change to support the business you are intentionally building next.
Then choose one thing to work on.
Not 47.
One.
Because growth is not about abandoning the business that got you here. It is about intentionally building the business that gets you there.
Featured Resource: ROI Academy™
If you are adding Zorona, Emerald, CLX, or another aesthetic technology to an existing practice, you do not have to reinvent the wheel.
ROI Academy™ is Jamie's Provider Success Ecosystem™ built specifically to help providers turn great technology into an intentionally structured business.
Inside ROI Academy™, members have access to practical systems for:
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Device launches
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Consultation conversion
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Team training
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Client experience
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Follow-up
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Rebooking and retention
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Marketing and visibility
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Front-desk scripts
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Business systems
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Revenue optimization
Members also receive access to ROI Academy Training Systems™, Ask Jamie AI™, Marketing Machine™, the Canva Vault, scripts, templates, SOPs, implementation resources, and ongoing monthly activations.
The goal is not simply knowing what you should do.
It is knowing what to do next and having the tools to actually implement it.
Where Device Training Ends & Real Business Growth Begins.
Join ROI Academy™:
https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout
Listen to Conversations with a Chiropractor
Jamie's guest this week, Dr. Stephanie Wautier, is also the host of Conversations with a Chiropractor, a podcast built around health, healing, lived experience, and the human stories behind both.
The show began as a way for Stephanie to preserve the stories of longtime patients and has grown to include conversations with healthcare professionals, authors, advocates, and fascinating people from around the world.
If you enjoy thoughtful conversations about health, resilience, purpose, and the experiences that shape our lives, add Conversations with a Chiropractor to your listening list.
YouTube:
http://www.youtube.com/@ConversationswithaChiro
Facebook:
https://www.facebook.com/wautierwellness
Want to be a guest on Conversations with a Chiropractor? Connect with Stephanie on PodMatch:
https://www.podmatch.com/hostdetailpreview/drstephanie
Join the Laser Secrets Community
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Produced by Brand|Sound Podcasts
Both Laser Secrets and Conversations with a Chiropractor are produced by Brand|Sound Podcasts.
Learn more about podcast production, development, editing, and support at:
https://voiceover.work/brandsound
Or email brandsoundpodcasts@gmail.com.