What makes an aesthetic treatment feel luxurious? Jamie Thayer's answer has less to do with chandeliers and more to do with whether a client feels seen, understands what happens next, and knows the team is paying attention.
Recorded in the medical room at Erchonia's 30th Anniversary National Laser Expo in Greenville, South Carolina, this episode of Laser Secrets brings you Jamie's presentation on building a thoughtful client experience around aesthetic laser services.
Jamie shares how she and Dr. Stephanie Wautier grew Glow Laser Aesthetics from a two-person practice, starting with a Zerona Z6, into a larger team offering Emerald, Zerona VZ8, CLX, and other services. She walks through the systems behind that growth: coaching during treatment time, making booking easier, training every team member to explain outcomes in plain language, and collecting real client stories with permission.
You'll also hear how Jamie uses her Secret Weapon Consultation Form to learn what a client wants before recommending a treatment, where she looks for appropriate additions to an existing service menu, and why her team practices guiding every inquiry toward a clear next step.
The presentation ends with a short exercise you can take back to your practice. Identify one Monday move, put it on your calendar, and start there.
Your Monday Move
Take a few minutes to write down:
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Who are you already serving who might be interested in another appropriate service?
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What outcome are they asking for in their own words?
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Where could that service fit into your current menu and workflow?
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What is one part of their experience you could make easier or more personal?
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How will you tell them it exists?
Circle one change and schedule when you'll make it.
Important Note
This presentation includes Jamie's practice experience, individual client examples, and discussion of treatment combinations and uses that may differ from a device's FDA-cleared indication. It is professional education and discussion, not a treatment protocol, a guarantee of results, or individualized medical advice. Providers should review current device labeling, training, patient suitability, and applicable professional requirements before adopting any approach discussed.
Explore Erchonia
Learn more about the technologies discussed in this presentation:
Erchonia:
https://www.erchonia.com/
CLX:
https://www.erchonia.com/products/fat-loss-body-contouring/the-clx-laser/
Body-contouring laser lineup:
https://www.erchonia.com/products/fat-loss-body-contouring/
Featured Resource: ROI Academy™
Knowing what you want to improve is one step. Building a system your team can use consistently is the next.
ROI Academy™ is Jamie's provider business resource for putting consultation, marketing, team training, client experience, follow-up, and retention strategies into practice.
Explore ROI Academy™:
https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout
Join the Laser Secrets Community
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Chapters
00:00 Welcome to the Erchonia Expo episode
01:07 Introducing Jamie Thayer
02:18 Jamie's presentation begins
04:52 What "luxury" means in aesthetics
07:48 Convenience, trust, and a consistent client experience
12:34 How Glow Laser Aesthetics began
13:06 Using treatment time to coach and connect
16:40 The system behind the practice's early growth
19:43 Measuring results and learning from clinical trials
21:48 Combining services in Jamie's practice
23:59 Getting permission to document real client stories
27:34 CLX and the demand for jawline treatments
34:23 Jamie's low-touch and high-touch approaches
38:12 Training a team to explain the next step
41:43 The Secret Weapon Consultation Form
44:45 Earning recommendations and capturing client stories
48:05 Five steps to integrate or refresh a service
50:55 The "Monday move" exercise
54:49 Recap: systemize the human experience
56:00 Audience Q&A
