If you could only choose four marketing strategies to rely on for the next year, what would make the cut?
In this episode of Spiraling Up, the team is joined by Dawn Hancock, VP of Marketing at Vertex, for a practical and engaging exercise: building a “Marketing Mount Rushmore.” Each participant selects and defends the four tactics they believe deliver the greatest impact in today’s environment.
The conversation explores how firms can prioritize effectively, allocate resources with intention, and focus on strategies that generate meaningful business outcomes.
Key themes include:
The role of conferences, gated content, and case studies in driving growth
How to align marketing efforts with buyer needs and long-term positioning
Why consistency and value creation matter more than volume
How to build a cohesive marketing system rather than isolated tactics
Whether you’re refining your marketing strategy or rethinking your approach to business development, this episode offers a clear, experience-backed perspective on what works—and why.
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