Rebrands are hard. And when they go wrong, they can be really wrong.

In this episode of Spiraling Up, the Hinge team takes a playful—but deeply practical—look at Crazy, Stupid Rebrands: the most common ways professional services firms sabotage their own brand transformations.

Using a game-based format inspired by classic romantic comedies, the team dissects real branding blunders—from research-free repositioning and internal power struggles to rushed launches that leave teams confused and clients unconvinced.

Listeners will learn:

  • Why most rebrands fail before design even begins
  • How internal alignment breaks down during brand transitions
  • What separates a “clean breakup” from a branding disaster
  • The strategic foundations every successful rebrand needs

This episode is equal parts entertaining and educational—and a must-listen for marketing leaders, firm partners, and executives navigating brand change.

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