In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value?
We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and long-term ROI, this episode pulls back the curtain on what it really takes to run a successful professional services podcast.
Whether you’re considering launching a podcast, already producing one, or questioning if the effort is paying off, this episode offers a candid, behind-the-scenes look at the realities of podcasting inside a growing firm.
In this episode:
Was the Spiraling Up podcast experiment worth the time and effort?
What surprised us most after a full year behind the mic
Clips and moments that shaped the direction of the show
Lessons on consistency, formats, and audience expectations
What we’d double down on—and what we’d do differently
How podcasting actually supports business development and brand growth
Who this episode is for:
Professional services marketers and leaders
Firm owners considering a podcast
Podcast hosts questioning ROI or momentum
Anyone curious about podcasting beyond “downloads and likes”
If you’re looking for a realistic, experience-based perspective on podcasting—not hype—this episode is a must-watch. Past episodes referenced:
Podden och tillhörande omslagsbild på den här sidan tillhör
Hinge. Innehållet i podden är skapat av Hinge och inte av,
eller tillsammans med, Poddtoppen.
