112: Rachelle Sampson. How can executives overcome short-term pressures to invest for the long term?

Professor Rachelle Sampson has long studied the challenges that executives face to increase short-term earnings by cutting investments with longer-term investments.   After decades of research on technology adoption, alliances, corporate social responsibility, and ESG investing, Rachelle is now thinking as well about the effects of personal consciousness-raising on executive decision-making.  In this thoughtful conversation, she draws a straight line between short-term pressures, survival instincts, investment incentives, and the conscious ways in which executives can escape their fight-or-flight instincts to make better decisions for the long run.