Carl Weische - CRO Mastermind Behind IM8's $50M/Month, Spills On Funnels, Offers & Post-Click

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Carl Weische, founder of Accelerated Agency, runs CRO for AG1, Huel, Vessi, The Oodie, Bioniq and IM8. He breaks down why postclick and "the fragmentation of the funnel" are becoming the next big lever as media buying gets more automated and more expensive, why one product page can't sell to every customer avatar, and how he reframes offers around perceived value instead of discounting. He also tells the inside story of building IM8 from zero to over $50m a month using a network of 50 congruent, persona-driven funnels, each built around a specific ad angle.

Timestamps:
00:00 Intro
01:58 From Reselling Yeezys to founding Accelerated
05:09 Media buying isn't enough anymore
08:58 Postclick mistakes brands make
15:27 Perceived value over discounting
21:57 The IM8 story: $0 to $50m/month
30:44 When to build a dedicated funnel
33:42 The post-purchase upsell playbook
38:58 The research most brands skip
42:14 Where AI helps (and where it can't)
45:02 In-house software and Claude Code
48:09 The next competitive edge?...

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