Creative Research 101 | The Hidden System Behind Ads That Scale

🚨🚀 Get your growth compass score: https://eu1.hubs.ly/H0yhtSG0

Loukas and Olly go back to basics on creative research: the five-factor scoring system that finds your real binding constraint before you open a single tab, and the audience, competitor and social research techniques that get you there. If you run creative strategy for a DTC brand or agency and want a sharper process for finding what to test next, this is your refresher on the fundamentals.

AI Prompt: https://soarwithus.notion.site/Indirect-Competitor-Discovery-Prompt-3d711884e3c9802d843ff7eb108045c6

Growth Compass "cheat sheet": https://www.notion.so/soarwithus/How-8-and-9-figure-D2C-brands-scale-spend-profitably-A-Complete-Framework-35711884e3c98073b830d1cbe90c2224?source=copy_link

Timestamps:

This podcast is proudly sponsored by Incard.

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