What Will It Take To Win Peak 2026 - Soar x Fospha

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It's crunch time. With BFCM just weeks out, Olly from Soar joins Fospha to break down what "ready for peak" actually looks like: the creative volume and diversity brands need, why the top 25% of performers run more campaigns in BAU than at peak itself, and how automation like Advantage+ and Smart+ is shifting the game back onto creative and offer quality.

They cover forecasting creative output before Q4, scaling volume without losing intention, why upper-funnel spend keeps brands out of a reach hole, and the TikTok Shop halo effect most are underestimating. If you run paid media or creative strategy for a DTC brand, this is worth the watch.

Timestamps:
00:00 Intro
01:19 Introducing Phosphor and Soar
03:48 What "ready for peak" actually means
06:22 Forecasting creative volume for Q4
09:29 Building intentional creative diversity
12:58 Catching up when you're behind on volume
16:52 Peak Playbook data: preparation beats aggression
20:17 Full-funnel investment and the reach problem
23:33 Automation and the new creative requirements
28:06 Peak mistakes, and when to scale or pull back
30:41 Proving upper-funnel spend, and the TikTok Shop halo
36:08 Q&A: fatigue, measurement blind spots and iteration loops

Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://www.linkedin.com/in/loukas-hambi-388067152/
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/