What happens between a pharmaceutical product and the patient who needs it?
In Part 1 of this Pharma Talks conversation, Nataliya Andreychuk sits down with Richard Schwartz, a healthcare and pharmaceutical industry expert with three decades of experience across pharma, consulting, agencies, publishing and technology, to explore one of the industry's biggest blind spots: the experience surrounding the medicine.
The conversation goes deeper into trust in pharma, patient-centricity, healthcare customer experience, patient support programs and why experience should be treated as part of the product — not an extra layer added after the medicine is developed.
00:00 Experience as a medicine
03:20 Trust: the metric pharma can't ignore
10:12 The "Healthcare Pea Soup"
14:11 Design the experience from day one
18:52 AI, empathy & the human advantage
26:55 The rise of digital opinion leaders
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🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/
🎙️ Richard Schwartz → https://www.linkedin.com/in/richardpschwartz/
