Matteo Colonna, an omnichannel transformation practitioner with a background in theoretical physics from Sapienza University in Rome and experience across consulting, digital agencies, and two major pharma companies, joins Nataliya Andreychuk on Pharma Talks to unpack why omnichannel and AI have moved from "nice to have" to business necessity.
Key takeaways:
Customer behavior and expectations have fundamentally shifted — pharma companies can no longer design omnichannel experiences without first understanding what customers actually need and prefer.
Technology should never be the starting point — the right approach begins with identifying the business or customer problem, then working backward to the technology that solves it.
Omnichannel and AI transformation is no longer a technology project — it's a full business transformation that touches strategy, structure, and mindset.
Real omnichannel execution requires bridging strategy and day-to-day operations, not just designing frameworks on paper.
Explore how pharma teams move from omnichannel strategies to execution and where AI creates real value across content, insights, and engagement.
📲 Enjoyed this episode?
👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode
👉 Want to be a guest? Plan your recording with Nataliya Andreychuk
Podden och tillhörande omslagsbild på den här sidan tillhör
Nataliya Andreychuk. Innehållet i podden är skapat av Nataliya Andreychuk och inte av,
eller tillsammans med, Poddtoppen.
