In this episode of The Average Not Average Podcast, CK Yew interviews Manak Kapoor, co-founder of Hndrd, a rapidly growing badminton brand. They discuss the intricacies of building a global sports brand, challenges in distribution, the importance of retailers, localisation strategies, and the future of badminton industry dynamics.
Chapter Timestamps:
00:47 Introduction to Manak Kapoor and Hndrd
02:50 Manak's Journey from Software to Sports
04:37 The Rapid Growth of Hndrd in Badminton
06:03 Challenges of Entering the Chinese Market
07:55 The Complexity of Product Distribution
11:25 Global Launch Strategies for Badminton Products
14:28 Estimating the Global Badminton Market Size
20:29 Revenue Disparities in Badminton vs Other Sports
22:58 The Future Goals of Hndrd
24:11 Localisation Challenges and Strategies
27:15 Product Line Diversity Across Markets
33:13 Navigating Regulatory Challenges in India
35:55 Cultural and Economic Differences in Europe
38:49 The Dominance of the Chinese Market in Badminton
40:35 Cultural Influences on Product Design
42:43 Challenges of Expanding in a Competitive Landscape
47:48 The Importance of Retailers in Badminton
53:33 Navigating Content Creation and Partnerships
55:53 The Value of Retailer Education
59:58 Navigating Copyright Challenges
01:01:41 Price Compression and Retail Dynamics
1:07:59 Stringing Challenges in Europe
01:13:42 Manak’s Top Lessons Learned in Business
01:22:01 Future Aspirations for BadmintonFollow us on social media for more content!
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