*A quick heads up! From around 55:00 onwards, Selena's audio occasionally falls out of sync with the video. We apologise for the technical issue and appreciate your understanding!
In this episode of The Average Not Average Podcast, CK Yew sits down with three-time Olympian, Selena Piek. Selena shares her journey of being an elite badminton player to being recently retired from elite sport. Discussions include insights on financial management, career transition, the business side of badminton and how we can grow the sport globally.
Photo Credit For Thumbnail: @badminton.21 (Instagram)
Chapter Timestamps:
00:32 Introduction to Selena Piek & Transitioning Out of Professional Sport
05:50 Financial Realities of Elite Athletes
12:28 Income as an Elite Athlete
19:31 Lessons Learned from Experience
28:55 Negotiating Contracts & Sponsorships
37:00 Growing the Pie: A Better Approach to Negotiation
40:47 The Commercial Landscape of Badminton
45:41 Viktor’s Transparency & Professionalism
51:46 Characteristics of Top Athletes
56:36 Engaging New Audiences in Badminton & Learning From World Cup
1:05:39 Collaborative Efforts for Growth
1:13:30 Commentating Badminton
Follow us on social media for more content!
- Instagram: https://www.instagram.com/theaveragenotaverage/
- TikTok: https://www.tiktok.com/@theaveragenotaverage
Keep in touch with CK & Viktor here:
- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
You can also find our conversations on:
- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
