In this episode of The Average Not Average Podcast, CK Yew, Viktor Axelsen, and guest Thomas Fuchs explore the evolving landscape of badminton media, content creation, and strategies to grow the sport's profile globally. They also share insights on balancing professionalism with authenticity, managing teams, and the importance of having a presence on social media.
Chapter Timestamps:
00:36 Introduction
05:23 Celebrating Social Media Nominations
09:57 The Impact of Social Media on Badminton
13:56 Running a Federation Account & Importance of Content Creation
23:12 Podcasting Goals & Showcasing the Athlete's Perspective
28:51 Challenges of Mixed Zone Interviews
30:33 The United Strand Challenge in Badminton
32:21 Balancing Fun and Seriousness in Content
36:12 Commentating in Badminton
46:47 The Journey of Podcasting and Content Creation
53:20 The Importance of Paid Opportunities in Media
57:35 Balancing Multiple Roles in Media
01:06:46 Growing a Team vs. Solo Work
01:11:14 The Business Side of Content Creation
Follow us on social media for more content!
- Instagram: https://www.instagram.com/theaveragenotaverage/
- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:
- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
- CK's Instagram: https://www.instagram.com/ckyew_official/
- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
You can also find our conversations on:
- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
