In this episode of Facebook Ads Quick Tips, host Stacy Covitz interviews AI consultant Suze Lake about practical, human-first ways business owners can use AI to save time and make more money without letting it replace their expertise. Suzy shares her background as an early tech adopter, her shift from a product-based business to marketing assistance after COVID, and how she now helps proven experts integrate AI into their systems and workflows.
She emphasizes that AI doesn’t know your customer’s nuances, so you must stay in the driver’s seat, use good judgment, and avoid sharing sensitive information.
Suzy highlights tools like her “3:00 AM Offload” for brain-dumping tasks to prioritize what matters most, and discusses creating a “digital brain” to capture your frameworks, proof, and client wins.
She also encourages women to build community and business friendships intentionally.
00:00 Welcome and Guest Intro 02:10 Suzy’s Story and AI Journey 04:08 Human First AI Mindset 06:19 Training Tools and Prompting 08:16 Ethics and the Wild West 11:04 3AM Offload AI Example 13:49 Digital Brain and Proof Stack 15:45 Who Suzy Helps Most 17:57 Advice and Closing 19:48 Host Wrap Up and Subscribe
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