Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!
This week's episode is another FAQ round, because you all keep asking good questions and I keep collecting them.
First up: do you need a Meta Verified account to run ads? Nope.
That's a paid badge subscription, totally separate from actually being able to advertise. What can get required is business verification, which is a different thing Meta triggers on its own, no monthly fee attached.
Second: how many creatives do you actually need?
Forget the old "3 to 5 and you're done" rule, that's not really how it works anymore. For most of us running smaller budgets, 3 to 6 creatives is still the sweet spot. It's not about hitting a magic number, it's about making sure every ad has enough spend behind it to actually get out of the learning phase.
What's new right now.
There's a new manual override called Push Delivery to This Ad, so if you've ever added a fresh creative and it just sat there never spending, that's fixed.
Meta has a track record of rolling something out and pulling it a week later, or rolling it out clunky and fixing it down the line.
Keep an eye on these instead of treating them as set in stone.
Have a question you want answered on the show?
Send me an email, or DM on Instagram!
stacy@stacycovitz.com
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