78: No sales on your ad?

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Stacy here. Can I ask you to subscribe? I don't ask that enough- or ever.  

The Ad You Quit On Might have been working

You put a small budget behind an ad, gave it a few days, saw clicks but no sales, and shut it off. Then you decided ads don't work for you.

Here's the thing: your ad probably didn't fail. Two other things went wonky.

 You expected it to do a job it was never going to do at that budget, and turned it off without getting the right information.

In this episode I break down what a small first ad is actually buying you, and I walk you through the three questions that tell you exactly which part of your setup is weak.

In this episode:

• Why a small first ad isn't there to make you money
• Did enough people see it? Why most people quit before there's anything to judge
• Did they click and vanish? When the ad worked and the page didn't

Your one thing this week: Pull up the ad you gave up on. Don't relaunch it. Just run those three questions and find out which one it actually was.

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