This week, Nic Hill and Matt Daly have a lot to unpack. Paramount and Warner Bros. are coming together under one roof, bringing some of entertainment's biggest franchises into the same conversation.
Matt also takes us through his firsthand experience with Dune: Awakening's integration into Fortnite, while Fortnitemares is bringing another massive lineup of horror IP into the platform.
Elsewhere, KFC is turning its biggest fans into game show contestants, Reese's and Zillow are getting competitive over Halloween, Abarth is driving into Gangstar Vegas, and Volvo brought a rainforest to the Outernet in London. We also revisit Fanta's controversial AI campaign and the growing privacy debate around Meta's Muse and OpenAI's Dots.
One last thing! This is the final week to vote for Brands In Play in the Signal Listener's Choice Award, where we're nominated in the Creativity & Marketing category.
We're incredibly grateful for everyone who's supported the show so far. If you've enjoyed listening to Nic and Matt each week, we'd really appreciate your vote!
Voting closes October 15. Link in the comments.
Watch or listen to the full conversation on Spotify, YouTube and Apple Podcasts.
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