Brands In Play
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GTA 6 Sets the Rules, Pikachu Goes to Space | Ep. 90

Dela

Rockstar has started drawing the boundaries around its creator ecosystem, including restrictions on advertising, product placement and sponsored content inside mods specifically. Nic and Matt get into why Rockstar might be keeping such a tight grip on this from the start, and whether those walls eventually come down.

Elsewhere, Pokémon has somehow made it to outer space. Apex Legends is taking a very different approach to IP integration with Street Fighter 6, going beyond product placement to actually changing the way the game is played. 

Toys “R” Us is opening 120 new US stores while experimenting with creator studios And Oprah is taking AHA to the Sphere in Las Vegas?!

GTA 6, Pokémon in space, Street Fighter inside Apex, the return of Toys “R” Us and Oprah at Sphere. Also Nic’s quick report from Meta Connect 2026! A weird week, but a good one!

Watch or listen to Episode 88 of Brands In Play.

#ImmersiveMarketing #GamingMarketing #GTA6 #BrandIntegrations

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Co-Hosts:
Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Matt Daly - https://www.linkedin.com/in/dalymatt/

Producer / Editor 
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Website: https://www.brands-in-play.com/

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