IKEA Found The Perfect Way Into Skyrim, Netflix and Sega Partnership | Ep. 88

In Episode 88 of Brands In Play IKEA put a walking, talking KALLAX shelf inside Skyrim and somehow it makes perfect sense.

Nic Hill and Matt Daly get into how Candy Crush is using Shania Twain and Zedd and the very different ways Fortnite and Roblox approach IP on their platforms. 

They also cover Duolingo’s Fashion Week stunt, SEGA’s new film adaptation with Netflix, and Nic’s biggest takeaways from the Roblox Developer Conference 2026.

Brands keep finding new ways to get people to participate in their stories. What’s next?

Watch or listen to Episode 88 of Brands In Play.

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Co-Hosts:
Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Matt Daly - https://www.linkedin.com/in/dalymatt/

Producer / Editor 
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Website: https://www.brands-in-play.com/

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