Launching embedded payments is a major milestone, but it’s not the finish line. 

Shannon and Michelle discuss why some payments programs continue growing while others plateau after a strong launch. They discuss why technology alone doesn’t create long-term payments success, how merchant adoption signals future momentum, and why existing customers may be one of the biggest growth opportunities for software companies. 

Listen to learn how software companies can move beyond launch, improve adoption, and build a payments program that grows with their business. 

🎧 Subscribe to Payment Pulse for more insights on embedded payments, SMB growth, and turning payments into a strategic advantage. 

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