Great research starts with the business question and lets the right methodology follow. In this episode of The Curiosity Current, Aksel Bedikyan, Founder and CEO of OhGee Insights, discusses why researchers should stay methodology-agnostic, how mixed methods can reveal insights hidden in conflicting data, and why existing data should be explored before new research is commissioned. He also shares how generative AI is changing the research process by taking on time-consuming analytical work and why curiosity, human judgment, and client relationships become even more important as automation improves.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör AYTM. Innehållet i podden är skapat av AYTM och inte av, eller tillsammans med, Poddtoppen.