Data quality isn’t just about better fraud detection or securing individual surveys. In this episode of The Curiosity Current, Stephanie Vance and Jonathan sit down with Karine Pepin to explore what’s actually broken in the research ecosystem and why fixing one survey at a time can only go so far. Karine shares how researchers can establish their own “ground truth,” interpret conflicting fraud signals, question unrealistic sample claims, and rethink what’s possible when researching hard-to-reach audiences.

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