At Thriveworks, a study of adults in or seeking mental health services found that word-of-mouth referrals still dominate how patients find care. For Kabir Daya, that data reinforced something he already believed: marketers across industries are at risk of over-optimizing for discovery and under-investing in the human experience that actually drives trust.
Kabir serves as both Chief Digital Officer and CMO at Thriveworks, sitting at the intersection of technology adoption and marketing strategy in one of healthcare's most sensitive spaces.
In this episode, Kabri tells Sara what the mental health discovery data reveals about how trust actually forms, why translating data into human narrative is the rarest skill on a modern marketing team, and how Thriveworks builds experimentation culture inside a remote organization.
3 Takeaways:
- In mental health services, human referral networks still outpace digital discovery.
- The scarcest skill in marketing right now is translating data into human narrative.
- Experimentation requires structured permission, especially in remote teams.
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Chapters:
[00:47] The Evolving Consumer Journey
[01:52] Human Connection in Discovery
[03:04] Fostering Innovation and Serendipity
[05:16] Essential Marketing Skills Today
[07:11] AI in Healthcare
[09:25] Inspiration and Thought Leaders
[10:31] MarTech Hot Take
About the Guest:
Kabir is the Chief Digital Officer and Chief Marketing Officer at Thriveworks, where he leads digital transformation, product innovation and marketing strategy to expand access to high-quality mental healthcare. Overseeing the product, engineering, design, and marketing teams, he drives integrated growth strategies, strengthens brand positioning, and enhances data-driven engagement with clients and clinicians. With a deep background in business and technology, he focuses on leveraging digital platforms to improve clinician and client experiences, ultimately advancing mental health access and outcomes.
With over a decade of experience in business management, Kabir has worked across diverse markets, including the US, France, Germany, India, Singapore, and Indonesia.
Kabir earned his Bachelor of Business Administration from the University of Wisconsin.
Follow The Leader — Kabir’s Recommendations:
Sol Rashidi: www.linkedin.com/in/sol-rashidi-mba-a672291
Caitlin Stamatis: www.linkedin.com/in/cstamatis
Lenny's Newsletter: www.lennysnewsletter.com
Elena's Growth Scoop: www.elenaverna.com
Ethan Smith: www.linkedin.com/in/ethanls
Connect:
Kabir Daya: https://www.linkedin.com/in/kabirdaya/
Sara Faatz: https://www.linkedin.com/in/sara-faatz-b67213
Progress: www.progress.com
Thriveworks: https://thriveworks.com/
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