The digital ad industry loves a fad, and Bob Regular has watched enough of them come and go to know which AI trends won't survive contact with practicality. The Infolinks Media CEO has been in digital media since the era when measurement itself was the revolution, and he brings that skepticism to today's hype.
Bob joins Sara to explain why dynamic creative optimization collapses under its own math, why the coming flood of AI-made video will disappoint performance marketers who forget consumers don't click video, and why agent-to-agent buying faces the same trust problem credit cards did online 20 years ago. Then he shares what's actually working: small, testable ad experiments in animation, color, and 3D that get attention without interrupting.
3 Takeaways:
- Dynamic creative optimization has a math problem: you don't need one unique creative per person, and testing all those permutations is statistically impossible anyway.
- AI makes video cheap to produce, but consumers are programmed to watch video, not click it, so the coming video flood will work for branding and hit a wall on performance.
- The experiments breaking through are small and testable: a banner that shakes once to pull the eye, a 300x250 rebuilt as a rotating 3D unit with a slider the consumer controls.
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Chapters:
(00:00) Intro
(00:40) AI as a Tectonic Shift in MarTech
(02:53) Keeping Humans in the Loop
(04:38) AI Fads vs. What Actually Works
(08:12) Ad Experiments That Get Results
(09:37) Who to Follow in MarTech Right Now
(10:50) Hot Take: The Future of MarTech
About the Guest:
Bob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company’s mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness.
Connect:
Bob Regular: https://www.linkedin.com/in/rregular/
Sara Faatz: www.linkedin.com/in/sara-faatz-b67213
Progress: www.progress.com
Infolinks Media: https://www.infolinks.com/
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