"AI does not replace your team. It's another person on the team." That's how Allan Malcolm runs marketing, and it changes everything about how you hire, train, and build workflows.
Allan is CMO of Voxel AI, where being AI-forward is a daily operating requirement rather than a roadmap slide. He explains why AI copywriting produces weeks of robotic output before your models learn your voice, why competitive intelligence agents and ICP discovery are the fastest wins available right now, and why he believes the future belongs to generalist marketers who understand system-level design.
3 Takeaways:
Before adopting agentic workflows, audit whether your GTM stack and data can support them.
The biggest AI fail right now is letting AI become your copywriter on day one.
Competitive intelligence and ICP discovery are AI's fastest quick wins.
Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now.
Chapters:
[00:43] What “AI-Forward” Actually Means
[02:20] How to Build the Team Mindset
[03:42] AI Fails and Quick Wins
[05:30] Keep Humans in the Loop
[08:07] Must-Have Skills for New Marketers
[10:42] Hot Take on MarTech
About the Guest:
Allan Malcom is the CMO at Voxel, a computer vision AI company revolutionizing workplace safety and risk. Allan has 20+ years of diverse expertise spanning multiple industries. A visionary at heart, he thrives on cultivating teams and leveraging robust data-driven strategies to propel organizational growth. Throughout his career, he has helped startups and enterprise go-to-market teams succeed. Prior to Voxel, he was the VP of Marketing at Trimble, a global technology company that connects the physical and digital worlds.
Podden och tillhörande omslagsbild på den här sidan tillhör
Progress, Sara Faatz. Innehållet i podden är skapat av Progress, Sara Faatz och inte av,
eller tillsammans med, Poddtoppen.
