Barbecue Catering Smarts
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Episode 40: Building Systems That Scale — How Smokin' Jack's Turned BBQ Into a Multi-Concept Business

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In this episode of Barbecue Catering Smarts, Michael Attias welcomes Chef Jack Holt, Owner of Smokin' Jack's BBQ.

Jack shares the remarkable journey of building Smokin' Jack's from a ghost kitchen during the pandemic into a growing multi-concept barbecue business with food trucks, restaurant locations, stadium partnerships, and a thriving catering operation.

Throughout the conversation, Jack explains why great barbecue is only the beginning. Long-term success comes from building repeatable systems, developing operational discipline, and creating memorable hospitality experiences that customers trust for life's biggest celebrations.

Michael and Jack also discuss how AI is changing restaurant operations, the importance of documenting processes before scaling, lessons learned from rapid expansion, and why catering continues to be one of the strongest growth opportunities for barbecue operators.

Whether you're running your first food truck or managing multiple locations, this episode is packed with practical insights on building systems, improving execution, growing catering revenue, and scaling without sacrificing quality.

Barbecue Catering Smarts is sponsored by CaterZen Catering Software.

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