What started with Phil winning a smoker in a local radio contest eventually grew into an award-winning barbecue catering business serving weddings, corporate events, and special occasions throughout the Midwest. Together, Phil and Johanna share the story of how they turned a side hustle into a full-time business, the leap of faith that led Phil to leave his job, and how their partnership helped build a thriving catering operation.
They discuss why they chose a catering-first model instead of opening a traditional restaurant, how weddings became a major growth driver, and the systems they've implemented to stay organized as the business scaled. Phil and Johanna also explain how building a CRM and automating their sales process helped fuel significant growth, why documentation and communication are critical to successful event execution, and how they navigated losing a 10,000-follower Facebook page overnight.
The conversation also covers food trucks, holiday catering, fundraising programs, online product sales, wedding marketing, customer experience, and the importance of balancing growth with quality of life.
Whether you're looking to grow catering sales, improve your systems, or build a business that fits your lifestyle, this episode is packed with practical insights from operators who have done exactly that.
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