In this episode of Barbecue Catering Smarts, Michael Attias sits down with Stuart McClean, Founder of BaQ-Bone BBQ & Catering, to discuss how a passion for authentic Texas barbecue evolved into a catering-focused business built for long-term growth.
Stuart shares how selling smoked Thanksgiving turkeys from his backyard led to larger catering opportunities, why he chose to prioritize catering over expanding everyday food truck service, and the operational systems that allow his team to execute consistently while maintaining the quality they're known for.
They discuss practical strategies for generating catering leads through corporate partnerships, food truck events, referral marketing, Easy Cater, and even TikTok advertising. Stuart also explains why minimum order requirements, saying "no" to the wrong opportunities, and focusing on repeat customers have helped create a healthier, more profitable business.
Beyond barbecue, Stuart reflects on how lessons from college football, entrepreneurship, and his background in mental health counseling have shaped his leadership style, work ethic, and approach to building a business that supports both growth and family life.
Whether you're trying to generate more catering leads, improve profitability, or build a catering operation that gives you more freedom—not less—this episode is packed with practical insights every BBQ operator can apply.
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