Kal from Words Hurt hosted this Switcheroo Series episode, and instead of just winging it, he called my best friends and got the actual receipts on me.
So this is not a normal episode. This is a lore drop…
AJ, the guy from a bar in Scottsdale, I got a matching tattoo with.
Howie, the guy whose Venmo I stole from for no reason.
Founders Day brunch, hosted on a bottle of Jose Cuervo and zero hours of sleep.
My high school cafeteria's most secondhand-embarrassing moment.
But don't worry, we get into some businessy stuff too — my creative process, how I write website copy, and I hand Kal a full business plan for free because apparently that's just a thing I do now in this series!
TOPICS & TANGENTS
— Panel of Experts: I'm reborn as a painter who works exclusively in blueberry chai latte pigments
— The Point of the Story Jeopardy game
— My most embarrassing memory
— The AJ story: a bar in Scottsdale, a matching flame tattoo, and a mom who still likes my Instagram posts
— The time I Venmo'd myself $65 off a guy named Howie's phone
— Hosting Founders Day brunch the morning after finishing a bottle of Jose Cuervo (I don't get hungover, and nobody believes me)
— My Lightning McQueen and Cars obsession, explained
— Why I have to add every dented can to my cart (the word for my belief that inanimate objects have feelings is anthropomorphism, I asked Adrienne to include it here btw)
— The time Xanthe and Frank took me to Disneyland
— Why I don't write website copy in order
POINT OF THE STORY
Embarrassment is a choice, and I'm not choosing it, but secondhand embarrassment? That one gets me every time.
Love you, mean it. 🖤
KALYL LINKS
— Follow Kalyl on Instagram and Threads
— Check out his website
— Subscribe to his newsletter
BTL LINKS
— All of my website copy resources:
betweenthelinescopy.com/web-copy
— All of my email marketing resources:
betweenthelinescopy.com/email-marketing
— Take my website copywriting course:
betweenthelinescopy.com/sprint
— Sponsor this podcast (or my newsletter!):
betweenthelinescopy.com/sponsorships
— Follow me on Instagram at
instagram.com/btlcopy
OR
instagram.com/capecodcierge
— Subscribe to my marketing newsletter at
www.betweenthelinescopy.com/subscribe
— Subscribe to my ADHD newsletter at
bysarajoelle.substack.com
— Subscribe to my copywriter-only newsletter at
btlcopy.myflodesk.com/open-loop
— Subscribe to my designer-only newsletter at
btlcopy.myflodesk.com/for-designers
— Check out my website at
www.betweenthelinescopy.com
OTHER LINKS
— Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist)
— Switcheroo Series Ep. 2: Switcheroo Series Ep. 2: Audacity, People Pleasing, Confidence, Threads Icks, and That One Time I Threatened to Sue Walmart
— The Odd Creatives
— Caitie Cupples Creative
— Adrienne's newsletter, Sounds Like Brunch
— Into the Blue by Emma Brodie
This episode was edited by Adrienne Cruz.
