This Mum Loves Tech Episode 44: LinkedIn Strategy for Small Business: How to Build Connections in 2026 with Beth Kirk
Are you ignoring LinkedIn because it feels a bit too "serious"? In this episode, I’m joined by LinkedIn expert Beth Kirk from Socially Oxford. Beth explains why LinkedIn is the number one priority for her marketing and how it helps her attract bigger business leads with real budgets.
We discuss how to move past the "fear" of posting and why your profile image is actually your most powerful tool for growing your network.
In this episode, we chatted about:
✅ Why LinkedIn still offers great organic reach compared to other platforms.
✅ The "Step Change": How Beth grew her business by niching down.
✅ 2026 Statistics: Why 4 in 5 LinkedIn users are business decision-makers.
✅ Quick tip to make your profile more authentic and visible.
Beth will also be delivering a masterclass inside the This Mum Loves Tech Membership, where she’ll be sharing What's Working On LinkedIn In 2026 and busting some common LinkedIn myths that everyone should ignore.
If you don’t want to figure out LinkedIn (or your tech) on your own in 2026, the membership is there to support you. Inside, you get weekly tech support from me, monthly masterclasses, guest experts and a growing library of practical training to help you move forward with confidence.
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