For some reason, tech companies cannot figure out mascots. They keep trying, and they keep getting it wrong. Or they get it right for about five minutes before it falls apart.

This episode is the history of that problem, from Microsoft Bob to Clippy to Bonzi Buddy to Ask Jeeves. Plus, Apple's Lil' Finder Guy is the internet's new obsession, but Apple hasn't said a single word about him.


Learn more about my creative thinking course, Big Idea Bootcamp here.


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