This was my second time attending advertising's biggest event of the year, and just like last year, I have mixed feelings.


In this ad-libbed debrief, I'm giving you the honest details on:

  • What I did all week
  • How the festival has changed
  • What the activations were like
  • The separation between industry and creators
  • AI everything
  • What I'd do differently next time
  • If I'd recommend it for advertisers and creators

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