Across India, Brazil, and the UAE, people already shop by chatting with businesses on WhatsApp. But in the US, most of us have never thought about buying anything inside a messaging app. This episode digs into why.
I traveled to Meta's Conversations event in London to understand the rise of conversational commerce: why messaging became a storefront, the psychology of why a conversation sells better than a landing page, what actually changes for advertisers when an ad opens a chat, and Meta's big new Business Agent.
Plus an honest look at the trade-off of building your business inside someone else's ecosystem.
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