Most business owners know they should be doing video marketing, but they just keep finding reasons not to. In this episode, I sit down with video strategist Kirsten Graham to talk about what's actually behind that resistance and what it's quietly costing you.
Kirsten has been helping business owners get visible through video podcasts and YouTube since before most of us had smartphones. She and her business partner built a model that removes every excuse, pairing clients with trained virtual assistants who handle the content marketing and distribution side so the host can stay focused on the conversations.
We get into the real mechanics of building a sustainable video presence, and Kirsten shares what she's seen work (and fail) across hundreds of coaches and service businesses.
Here's what we cover in this episode:
- The surprising statistic about how few podcasters are still active at the two-year mark, and what it reveals about why strategy matters before you hit record
- What it actually takes to build the kind of know, like, and trust that converts listeners into clients
- The one mindset shift that makes getting on camera feel less like a performance and more like a service
This conversation will change how you think about showing up on video.
Meet Kirsten Graham
Kirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money!
YouTube: https://youtube.com/@sixfigurebusinesscoaching
Website: https://sixfigurebusinesscoaching.com/
Facebook Page: https://www.facebook.com/SixFigureBusinessCoaching
LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/
Instagram: https://www.instagram.com/sfbizcoaching/
—
Connect with Kris
Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call
Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources
Instagram: https://instagram.com/reddoorstory
Facebook: https://facebook.com/reddoorportland
LinkedIn: https://www.linkedin.com/in/reddoordesigns/
Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!
Apple: https://bit.ly/clickpodcastapple
Spotify: https://bit.ly/clickpodcastspotify
YouTube:https://bit.ly/clickpodcastyoutube
