👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients:https://www.reddoordesigns.com/free-resources
Most service providers have had a website for years and have never gotten a single client from it. If that's you, you're not alone, and it's not your fault. The real problem isn't your design. It's your story.
In this episode, I'm sharing the conversation I had on The Unforget Yourself Show with host Mark, where I break down why most websites read like an online brochure and what it actually takes to turn your site into a tool that brings in clients while you focus on your work.
We talk about the single most common mistake service providers make on their websites, which is making themselves the hero of the story when the hero should always be your client. I walk through the StoryBrand framework, the ingredients of a signature story, and why getting this right doesn't require more content or a redesign. It requires a shift in how you communicate.
What you'll take away from this episode:
Why a beautiful website can still fail to bring in clients
The difference between a brochure website and a story-driven, converting website
Why you are not the hero of your own story and who is
The core ingredients of a signature story that positions you as the guide
How getting your story right simplifies every other piece of your marketing
If you've ever thought "my website should be doing more work," this episode is the place to start.
Connect with Mark & Katie
Website: https://home.unforgetyourself.com/
IG: https://instagram.com/unforgetyourself
Podcast: https://home.unforgetyourself.com/
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Connect with Kris
Book a Money-Making Messaging Call: https://www.reddoordesigns.com/
Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources
Instagram: https://instagram.com/reddoorstory
Facebook: https://facebook.com/reddoorportland
LinkedIn: https://www.linkedin.com/in/reddoordesigns/
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