If you have a website and you're not getting clients from it, the problem is almost never the design. It's the message.
In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website.
Here's what this episode covers:
Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix.
Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards.
Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction.
This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today.
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Kris Jones | Brand Messaging and StoryBrand Marketing Strategist. Innehållet i podden är skapat av Kris Jones | Brand Messaging and StoryBrand Marketing Strategist och inte av,
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