About the episode: Shannon co-founded 5by5, a Nashville marketing agency that made the Inc. 5000 list in five of its first seven eligible years. As private equity and trade buyers came calling, she realised selling would mean walking in the next day and saying goodbye to the team that built it. Then a new client told her over lunch that his employees owned the company.
Shannon walks Andy through years of research, winning over a sceptical boomer partner, and starting with a 30% ESOP because a bigger loan felt too risky. She explains why she brought 12 leaders into the plan a year early, how 55 people heard the news at Disney World, and why companies need a steady cadence of inspiration and information.
Then a conversation with her mentor, 3LS CEO Eric Strickland, made 5by5 100% employee owned within weeks. Today Shannon leads 3LS Professional Services, part of an employee-owned group of about 1,500 people, and argues the movement should count employee owners, not ESOPs.
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