In this episode of Culture Uncovered, Jena Dunay sits down with Nicole Oliver, Director of HR at N2, to explore what it's like to build and sustain culture at a mostly-remote, franchise-based media and marketing company that's been evolving for over two decades.
N2 partners with local franchisees across the country to help small and medium-sized businesses connect with their communities through hyper-local print publications, backed by a roughly 350-person home office team spread across every U.S. time zone. Nicole shares her own winding path into HR at N2, the six core values that anchor the company's culture, and what it actually takes — from persistence to hard data — to get new benefits approved by leadership.
The conversation also digs into what makes someone thrive at N2, how internal mobility shapes career growth there, and practical advice for job seekers on articulating their value and standing out in a crowded applicant pool.
What You'll Learn
How N2's franchise model differs from traditional franchises like Chick-fil-A or McDonald's
The six core values that guide decision-making across every department
What traits make someone a strong fit in a remote, change-driven culture
How to build a business case to get new benefits approved by leadership
Why articulating your value clearly matters more than reciting your résumé
How proactive outreach can set a candidate apart in a high-volume applicant pool
Company Highlights
Industry: Media and marketing (franchise-based, hyper-local publications)
Customer Base: Small to medium-sized local businesses advertising to targeted community audiences
Company Stage: 22-year-old, primarily remote organization with a print/binding facility in Dallas, TX
Culture: People-first, values-driven, adaptable, and collaborative across a distributed workforce
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