Q1 2026 marked a turning point for global FMCG. Across twenty-one of the largest players — from Nestlé and Unilever to AB InBev, PepsiCo and Reckitt — pricing has decelerated and volume is back as the principal growth engine. The new RGM frontier is mix: premium brands, pack architecture, energy and zero-sugar variants, and channel shifts to out-of-home. PepsiCo's Frito-Lay cut US snack prices for the first time in years. Mondelēz exposed the ceiling on chocolate pricing. Emerging markets are now growing two-to-three times faster than developed. And with cost inflation returning in H2, a more disciplined pricing cycle is coming.
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