FMCG Weekly
Avsnitt

The Rise of Personalised Pricing in Grocery

FMCG Weekly
Dela

This week examines the rise of personalised pricing across FMCG and grocery, and the regulatory and trust pressures now constraining it. We separate rules-based, dynamic and personalised pricing, and explain why retailers route personalisation covertly through loyalty schemes rather than visible shelf surges. We cover the United Kingdom's dual-pricing model and the competition authority's verdict, then contrast approaches at Albert Heijn, REWE and Carrefour, and the supplier response from Nestlé, Coca-Cola and a new cross-industry measurement alliance. We close with tightening regulation on both continents, the centrality of consumer trust, and the coming world of double-sided algorithmic commerce between retailer and shopper agents.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Rss
Podden och tillhörande omslagsbild på den här sidan tillhör Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies. Innehållet i podden är skapat av Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies och inte av, eller tillsammans med, Poddtoppen.