FMCG Weekly
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Promo-led recovery for brands in the UK and Unilever's Wonder Wash premiumisation case

FMCG Weekly
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UK grocery sales grew two percent in the four weeks to 6 September, with inflation at two point three percent. Branded goods outpaced own label for only the second time this year, but promotional spending rose seven percent, suggesting volume recovery is largely promotion-driven rather than a genuine pricing recovery. 
Research confirms a barbell polarisation in US FMCG, with mainstream brands losing ground to premium and value tiers simultaneously. 
Unilever's Wonder Wash expansion into India and Brazil demonstrates a disciplined model for premiumisation across markets.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

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