Apple’s facing a memory chip crunch that’s forcing price hikes on Macs, iPads, and even the Vision Pro—up to $300 in some cases. Tim Cook called it a “one-hundred-year flood,” as AI giants like Nvidia, Microsoft, and Meta devour high-end chips, keeping supply tight through 2026 or beyond. While chipmakers like SK Hynix and Samsung cash in big, Apple’s profit margins are under pressure, with the next iPhone 18 Pro possibly costing even more. Despite beating earnings and iPhone sales, Apple’s cautious outlook and stock dip reveal the real cost of this tech squeeze.
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