In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month.
Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves.
In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building.
In this episode:
- Why so much "visibility work" is actually performance rather than progress
- The real difference between visibility activity and authority building activity
- A four question audit to check if you're stuck in the passive visibility trap
- The four steps to move from passive to proactive
- Why specificity is the thing that makes a pitch actually land
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here
