A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile.
In this episode we cover: - The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns
- Why PR is actually more measurable than you think and how to track it in your own business
-Why AI search is changing everything and why your PR activity today is feeding it for years to come
- Why PR builds momentum in a way paid ads never can
- All the results you cannot put in a spreadsheet but that change everything anyway
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
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