In this episode, Nadene van der Linden shares the one foundational question every therapist should ask when starting or growing a private practice: “Why would clients choose me?”


Drawing on over 25 years of experience as a therapist and more than a decade running her own practice, Nadine explains how clarifying your unique value can transform your marketing, client engagement, and referral relationships. She explores:

• How to identify the qualities that make you desirable to clients without breaching ethical codes

• Why communicating your strengths and values builds trust and confidence in prospective clients

• The role of personal brand in therapist coaching and income streams

• Practical ways to weave your “Why Me” answer into websites, networking, and client conversations

• How values‑based marketing can differentiate you from competitors and align with your authentic style


Whether you’re launching a solo practice, adding new income streams, or refining your existing business, this episode will help you articulate your unique value and attract the right clients with confidence.

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