In this inspiring episode, Nadene van der Linden sits down with Helen Tang, a Vietnamese Australian psychologist who has carved out a powerful niche supporting Asian Australians through culturally attuned therapy and EMDR. Helen opens up about her personal and professional evolution- from grappling with imposter syndrome around her cultural identity, worrying about making enough money in private practice to building a thriving practice that now boasts a waitlist and creating online offers through Asian in Progress.


Key themes include:



  •   Niching with Purpose: Helen’s shift from general psychology to a culturally focused niche brought clarity, joy, and deeper impact to her work.

  •   Mindset Mastery: She credits key mindset shifts and coaching support for helping her overcome self-doubt and embrace visibility.


  •   Marketing with Meaning: Though initially uncomfortable, Helen’s presence on social media became a vital tool for connection and growth.


  •   Cultural Empowerment: Her project, Asian in Progress, is an online learning hub designed to help Asian Australians navigate emotional wellbeing and cultural identity.



Helen’s journey is a testament to the power of authenticity, strategic niching, and the courage to be seen. Whether you're a therapist or simply someone navigating identity and growth, this episode offers rich insights and inspiration.


https://www.trueyoupsychology.com/


https://www.instagram.com/helentang.psychologist/


https://www.instagram.com/asian.inprogress/ 

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