What if winning in marketing has nothing to do with originality?
In this episode, we dive deep into competitive insights -how smart marketers copy what works, spot hidden opportunities, use competitor data for ideas, and focus on leads, not likes.
🎙 Guest: Taylor Trusty Co-Founder & CRO at Newslever, a competitive intelligence platform used by 24,000+ marketers at companies like Nasdaq, Deloitte, Toyota, Airbus and more.
You’ll learn why:
- Deleted ads reveal more than ad libraries
- Quiet B2B content outranks viral content in results
- Long-form videos outperform short-term hype
- Copying is a strategy, not a sin
Timecodes:
01:36 — Who is Taylor Trusty?
05:27 — From agency trap to building a SaaS platform
09:37 — What competitive insights actually are
13:21 — Who really needs competitive intelligence tools?
17:05 — The RIGHT way to use competitor data (not clone campaigns)
20:03 — Copying vs. stealing: how to do it smart
21:13 — Biggest mistakes marketers make with competitor intel
23:50 — Hidden signals most marketers overlook
24:13 — Deleted ads = the truth your competitors hide
29:40 — Best advice: follow quiet signals, not viral noise
31:27 — Why long B2B videos convert even with 26 views
____________
Connect with Taylor Trusty:
https://www.linkedin.com/in/taylortrusty/
https://taylortrusty.com/
____________
Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian
WeMarketers Podcast Website:wemarketerspodcast.com
____________
WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml
____________
Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com
