In this episode of the WeMarketers Podcast, Andrew welcomes Ora Gittsovich to delve into effective anti-crisis B2B marketing strategies. They discuss the importance of concentrating on high-value accounts, integrating marketing and sales efforts, and leveraging data to navigate market disruptions.
Ora shares insights on maintaining communication and consistency, aligning marketing activities with buying cycles, and building resilient strategies to manage crises. She also emphasizes the role of customer success, reengagement, and the use of tools and automation to enhance performance during challenging times. Tune in for practical tips on surviving and thriving in a crisis, straight from a seasoned marketing expert.
Timecodes:
01:26 Meet Ora Gittsovich
04:14 Defining Crisis in Business
06:05 Aligning Marketing and Sales During Crisis
09:21 Customer Success and Acquisition Channels
10:59 Metrics and Data-Driven Decisions
16:56 Anti-Crisis B2B Marketing Strategies
23:41 Preparing for Future Crises
35:21 The Role of a Fractional CMO
38:27 Final Thoughts and Farewell
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Connect with Ora Gittsovich: https://www.linkedin.com/in/cmora-gittsovich/
Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian
WeMarketers Podcast Website:wemarketerspodcast.com
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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml
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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com
