What does it really take to turn a large conference into a year-round marketing and community engine?
In this episode of the WeMarketers Podcast, Andrew sits down with Ivana Spiridonovic, B2B Marketing Manager at WeAreDevelopers, to break down how one of Europe’s largest tech events is marketed before, during, and long after the event days are over.
This is a practical conversation for marketers who work with events, content, or community and want to get more long-term impact from limited resources.
Timecodes:
01:22 – Meet Ivana Spiridonović and the scale of WeAreDevelopers
02:44 – How WeAreDevelopers grew from meetups to a 15,000-attendee conference
05:12 – How marketing is organized behind a large-scale tech event
07:45 – What happens after the event ends: staying relevant all year
09:30 – Turning 500+ sessions into content people actually consume
12:24 – Using video, social, and speakers to extend event momentum
13:53 – Key lessons from running a first large-scale event
15:10 – Why event success depends on team trust and preparation
18:25 – Handling the unexpected (weather, scheduling, live chaos)
20:20 – How event agendas are built: audience-first vs speaker-led
23:54 – Getting speakers to commit to topics early (and how to push back)
26:14 – Why events feel different from traditional marketing work
28:55 – The hardest part of event marketing no one talks about
32:23 – Practical advice for in-house teams running events with limited budgets
35:11 – How to connect with Ivana and closing thoughts
About the guest
Ivana Spiridonović is a B2B Marketing Manager at WeAreDevelopers, where she helps shape large-scale tech events and initiatives like the HR Leaders Summit, connecting developers, HR leaders, and employers through content, community, and live experiences.
Connect with Ivana on LinkedIn: https://www.linkedin.com/in/ivana-spiridonovic-929177174/
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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian
WeMarketers Podcast Website:wemarketerspodcast.com
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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml
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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com
